Maera

Designed a visual identity for a clean skincare line

Timeline

Winter 2025

Collaborators

Skills

Packaging Design
Brand Identity

Tools

InDesign
Photoshop
Illustrator
Figma

overview

I created Maera as a concept for a minimalist skincare brand, prioritising clean ingredients for sensitive skin. I wanted to design a brand identity and collateral that aligned with the brand’s clean and natural values.

Context

Choosing the right skincare can be confusing and overwhelming for consumers, especially those with ingredient sensitivities. Maera's aim is to simplify this process by improving consumer understanding of skincare formulations and use of clean, natural ingredients.

Logo

I chose brand colours in monochromatic blues, calming when paired with the packaging's water imagery. The logo draws from the brand's values; the central letter represents simplicity, and the flowing lines represent water/nature, the continuous form unifying the two.

Products

When designing Maera's packaging, I prioritised minimal branding and emphasised product function and clear ingredient highlights. I also designed a potential website homepage.

Interested in working together?

Reach out to me at

or via

Interested in working together?

Reach out to me at

or via

Interested in working together?

Reach out to me at

or via