Chocca
Adapted packaging design for a promotional pop-up stand
Timeline
Autumn 2026
Collaborators
Charley-Rose Zondag
Dan Mylonas
Adam Kenteroglou
Skills
Collaboration
Brand
Visual Design
Tools
InDesign
Illustrator
Photoshop
overview
Context
Process
I initially struggled to create three designs visually distinct from one another, so I explored separating the art piece into its individual elements and rearranging them to create display borders and graphics. I wanted the artwork's dynamic energy to be the focus.
Iterations
With the Chocca packaging also on the display table, I was careful not to make the overall scene visually overwhelming. For the busier displays, I toned down the coffee pot designs. Iteration three was chosen to further develop, and I was advised to just feature plain text on the coffee pot design.
Iteration 1, Display Stand
Iteration 2, Display Stand
Iteration 3, Display Stand
Iteration 1, Coffee Pot Wrap
Iteration 2, Coffee Pot Wrap
Iteration 3, Coffee Pot Wrap
Feedback
The multicoloured background caused some text contrast issues. I was treating the smaller copy more as visual elements, so readability was less important. The Chocca and L'affare logos needed to be clear, so I made some changes. When exporting, I ensured all settings were optimised for the over 1.5-meter-wide print.
Outcome
This display helped the pop-up supply 500 free cups of coffee to commuters, building familiarity in potential customers and increasing brand visibility and awareness.
